CHEVY CHASE DOES TURKISH COLA ADS AIMED AT COKE AND PEPSI
Spots Air as Anti-American Feeling in Turkey Runs High
Hollywood actors often appear in foreign commercials, but the spot featuring Mr. Chase has the unusual twist of promoting a local cola brand, Cola Turka, over its American rivals at a politically charged moment.
Attempts to reach Mr. Chase or his agent for comment were unsuccessful on Friday.
‘Drinking America’”
You are drinking America, you are not drinking a soda,” said Serdar Erener, referring to the U.S. cola giants Coke and Pepsi. Mr. Erener is the CEO and creative director of WPP Group’s Young & Rubicam, Istanbul, the advertising agency that created the spots.
Mr. Erener said the brand’s launch strategy had “nothing to do” with the Iraq war. However, he also said a recent clash between U.S. and Turkish soldiers across the border in Iraq had helped the advertising campaign “touch a nerve” in Turkey.
On July 5, the Chevy Chase spots for Cola Turka broke simultaneously on all of Turkey’s TV channels. The day before, U.S. troops in Iraq arrested 11 Turkish soldiers and held them for 60 hours, angering Turks and sparking anti-American marches in Turkey’s capital, Ankara.
Maybe this is part of a new up and coming movie: “National Lampoon’s Middle Eastern Vacation”?
I recieved this link via PABAAH, who had this to say:
After all that we’ve been thru, what with Turkey refusing to allow our military access to Iraq from the north, thus allowing Saddam and co. an escape route, with all the anti-American attitude in the world, we now have another Hollywood celeb choosing the almighty dollar over loyalty to his own country…Sad and shameful! And these celebs wonder why they are facing so much backlash for their anti-Americanism…
Thanks for the heads up, Jon – - I couldn’t agree more.
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