Swiss authorities have ruled that a Geneva-based half-brother of al Qaeda leader Osama bin Laden has the right to use the family name as a trademark. But businessman Yeslam Bin Ladin said he had no immediate plans to bring out any goods under the name.
“I don’t intend to exploit the brand Bin Ladin commercially for the time being, but registering it will prevent others from using my name to bad effect,” the daily Tribune de Geneve quoted him as saying.
Even though Yeslam has every right to trademark his families name and to use it in whatever manner he sees fit – - I personally do not ever see me purchasing anything with that name on the tag or label.
The one upcoming product that will be released later this year is a perfume that will be named “Yeslam” and will have a “YB” as the logo.
Would you buy a bin Laden product knowing that Yeslam, a Swiss- Saudi national, has spoken out against Osama and the September 11th attacks and denounces terrorism and is not involved in in it any way?
Not in this life time Reilly!
“I don’t intend to exploit the brand Bin Ladin commercially for the time being, but registering it will prevent others from using my name to bad effect”- He thinks it is seen as a good name at this point?