Matthew Sheffield and Noel Sheppard have this must read article of the day. Here is a summary, but after reading it, let me know if you are already seeing this happening on the internet and television:
Extremist billionaires, “netroots” activists, and nonprofi t pressure groups are creating a new media network. Through blog journalism, they aim to discredit the media outposts of the right while remaking the Internet in their own image.
What instigated this?
The left’s inability to articulate a national message has frustrated its theorists and donors for many years but especially following the 2000 and 2004 presidential election losses. Despite massively increasing the size of its fi nancial pool, the left was not able to secure the White House for candidates Al Gore and John Kerry. After Kerry conceded in 2004, liberal frustration led to the creation of a fake map that mocked right-of-center America, deriding those parts of the nation that voted for President George W. Bush as “Jesusland.” [...]
The financiers of the left were forced to reexamine their assumptions. Big donors such as George Soros, his friend Progressive Insurance chairman Peter B. Lewis, the savings and loan tycoons Herbert and Marion Sandler and other prominent fi gures, especially in Silicon Valley and Hollywood, faced up to their electoral defeats and reached a startling conclusion: Funding partisan politics may not be the best way to enact a political agenda.
The money men realized that while elections are important, they are only steps in a much longer process. Something more fundamental would have to occur before liberal candidates like Gore and Kerry could convince the public that their ideas were best for America. Americans would fi rst have to grow accustomed to left-wing political messages-and that would require a more radical transformation of the media, one requiring massive capital investments in institutions that would create a media environment hospitable to far left ideas.
Read the whole thing
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