Time Asks: Can Obama Win Back The “Wal-Mart Moms”
I saw that headline at memeorandum, so I thought I’d take a peek and I opened the link to this:
Callie Shell / Aurora for TIME
The women that pollsters are watching most closely this year are different in some ways from their “soccer mom” and “security mom” sisters of those earlier election cycles. For one thing, they are slightly older than soccer moms (in their 40s and 50s) and are juggling another set of problems ” how to pay for college for their kids, and how to take care of their elderly parents. They are also less upscale. Lacking college degrees, they are more likely to be feeling the brunt of an array of economic problems that now includes high energy prices, rising unemployment, soaring health-care costs and housing foreclosures.
Democratic pollster Celinda Lake calls them “Wal-Mart moms, or Wal-Mart grandmas” and says they are not so much undecided as conflicted in making their choice this year.
So only poor people shop at Wal-Mart? Could that picture have been any more snide? Less upscale compared to who?
NBC poll: 23-point swing towards McCain among women 18 to 49
World wants Obama as president: poll
Others blogging:
pandagon.net and Ben Smith’s Blogs
